IoT in Advertising
Personalize Advertising with IoT
Make marketing more personal, more relevant, and timelier with IoT
Connected devices and the IoT enable companies to understand how individual customers interact with them in real time. That means finding out what they buy, when they buy it and where they buy it – and consequently what incentives might be most appreciated.
With connections established between nearly everything, from wearables to cars and buildings, these smart products have created an array of new channels and screens for advertisers. Smart devices provide granular data on consumer spending patterns, behaviour, and the most influential touch-points, and this detailed insight enables marketers to tailor advertising to maximum effect, targeting receptive users at the right time to encourage conversions.
Advertising IoT Use Cases
- Better in-shop experience: (see Apple’s iBeacon) allows Mobile Apps to understand their position on a local scale, and use that information to deliver contextual, useful content to users
- Personalized Advertising: via wireless proximity-detecting technologies, such as Bluetooth low energy (BLE) beacons, radio frequency identification tags and near-field communications
Advertising IoT Business Objectives
- Understand how individual customers interact with products and brands: finding out what they buy, when they buy it and where they buy it – and consequently what incentives might be most appreciated
- Deliver adverts that are more relevant, more time-appropriate, and more interesting